AGE OLD PR AGENCY PRACTICES NEED REFORMING.....

Many commentators are fed up with the weakest link rules approach that has traditionally dominated the client consultancy interface over recent years. This is where the person running your campaign day-to-day is the most junior person on that campaign.  Oddly, they may not look that junior, as often they are sometimes given officers’ ranks wit...
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SOCIAL MEDIA IN OR OUT?

It is still only a relatively recent development that companies have realized the value of Social Media Platforms as part of planned PR and Marketing campaigns. However, they've often been unsure of the right approach to take and  do not possess the resources or skill sets to generate this kind of profile using existing internal resources. &nb...
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