Sound Piece on PR in Director Magazine

 

There's an excellent piece in the July 22nd  issue of Director magazine entitled:  "What Price Your Reputation?"

http://www.director.co.uk/9370-pr-what-price-your-reputation-iqbal-wahhab/

It compares past and present and looks at the impact of social media.

Indeed, the author Iqbal Wahhab says that: 'Social Media is changing the art of the PR practitioner'. It's an excellent piece - although if I had one criticism it would be that the tense is wrong - it should say 'has changed' and it should add - for the better.

Very much worth a read especially for those who still question the value of PR. There is still far too much ignorance of the true impact of sound PR & Social Media activity. Articles like this reinforce the reality and should be welcomed.