1 minute reading time (57 words)

Froome's Boost to Brand Britain

Froome's Boost to Brand Britain

Well done Chris Froome, Team Sky & Sir Dave Brailsford for the contribution made to Brand UK. There is a significant and welcome boost to the national brand from this performance. Equally it knocks the brand of other nations whose fans are quick to spit, punch or throw urine.

Here's to many more victories for Team Sky!


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