1 minute reading time (29 words)

Still Struggling with the word 'Storytelling'

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Great piece in PR Week - see link. They certainly nail the topic and 'Storytelling' is indeed a buzzword.... Doesn't it all sound somewhat contrived and fictional though?

https://www.prweek.com/article/1460520/integrated-world-pr-trade-its-secret-sauce-storytelling

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